#metoo voices is an interactive sound installation that creates a physical representation of the magnitude of the #metoo movement.
Ideation, User Experience Design, Prototyping
Glenda Capdeville, Paula Daneze
Final project for Physical Computing course, MFA Interaction Design, School of Visual Arts, November - December, 2017
Eric Forman, Faculty and Head of Innovation, School of Visual Arts
Carrie Kengle and Bruno Kruse, Co-Founders, Area of Effect
In 2006, activist Tarana Burke began the “Me Too” campaign to encourage “empowerment through empathy” in support of women of color, especially in underprivileged communities, who had experienced sexual harassment or assault. Burke believed that survivors could help each other heal by showing each other that they were not alone, that there were other people who had gone through it, too.
In October 2017, on the social media platform Twitter, actress Alyssa Milano used the words “me too” as a hashtag in a tweet in a response to multiple women coming forward to share their experiences of sexual assault committed by Hollywood producer Harvey Weinstein, and encouraged others to use the hashtag too. The hashtag exploded–it was used more than 1.7 million times within just a few days by users sharing their personal experiences with sexual assault.
#metoo voices transforms words on a screen into human voices, emulating the experience of sharing a painful story and knowing immediately that you are not alone.
How It Works
Using Twitter’s API, the installation counts how many times the hashtag #metoo has been tweeted or retweeted. When a participant says “Me too!” into the megaphone, the installation counts the number of instances of the hashtag in the last minute and plays recordings of people saying “Me too!” in that number
#metoo voices is built with the following electronic components:
- Sound detection sensor module
- Music Maker MP3 shield for Arduino
- Twitter API
- Three 8 ohm speakers
We began by brainstorming what an interaction would look like that would demonstrate the breadth of the #metoo movement, beyond statistics and numbers communicated through text. As a team, we were interested in how technology could mimic human behavior and how we could generate empathy or a sense of connection for a user, in response to an interaction with a computer.
We arrived at the conclusion that if a user could hear other human voices and feel like they were talking with another human being, as opposed to reading tweets from other humans, the experience would be more memorable and thus more more impactful. Our concept began to take shape: we wanted to transform data about the #metoo hashtag from Twitter into the sound of human voices.
We started at the source of the #metoo movement, Twitter. Once we were able to receive data from Twitter’s open API about the #metoo hashtag, we set out to determine the best technology to receive that data and communicate with the human participating in our interaction.